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Privacy Policy

Last updated: March 5, 2026

1. Introduction

eFlow ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our electronic tolling services.

By accessing or using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, postal address, and payment details when you register for an account or contact us.
  • Vehicle Information: Vehicle registration number, vehicle type, and electronic tag identifier.
  • Transaction Data: Toll point location, date, time, toll amount, and payment status.
  • Technical Data: IP address, browser type, operating system, referring URLs, and browsing behavior on our website.
  • Cookies and Tracking: We use cookies and similar technologies to enhance your experience. See our Cookie Policy for details.

3. How We Use Your Information

We use collected information for the following purposes:

  • To process toll transactions and manage your account.
  • To identify vehicles at toll points and calculate charges.
  • To process payments and send billing notifications.
  • To communicate with you regarding your account, service updates, and support inquiries.
  • To improve our website, services, and user experience.
  • To comply with legal obligations and enforce our terms.
  • To detect and prevent fraud or unauthorized use of our services.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contract Performance: Processing necessary to provide our tolling services.
  • Legitimate Interest: To improve our services, ensure security, and prevent fraud.
  • Legal Obligation: Where required by applicable law or regulation.
  • Consent: Where you have given explicit consent, such as for marketing communications.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

  • Service Providers: Third-party companies that assist us in operating our services (payment processors, cloud hosting, customer support).
  • Government and Law Enforcement: When required by law, court order, or government regulation.
  • Interoperable Toll Operators: To facilitate toll collection across interconnected road networks.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

6. Data Security

We implement industry-standard security measures to protect your data, including:

  • TLS/SSL encryption for all data transmissions.
  • Encrypted storage of personal and financial data.
  • Regular security audits and vulnerability assessments.
  • Access controls and employee training on data protection.

While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Transaction records are retained for a minimum period as required by applicable financial regulations.

8. Your Rights

Depending on your jurisdiction, you may have the following rights:

  • Access and obtain a copy of your personal data.
  • Rectify inaccurate or incomplete data.
  • Request deletion of your personal data.
  • Restrict or object to certain processing activities.
  • Data portability — receive your data in a structured, machine-readable format.
  • Withdraw consent at any time where processing is based on consent.

To exercise your rights, please contact us using the details provided below.

9. International Transfers

Your data may be transferred to and processed in countries outside your country of residence. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data during such transfers.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

  • Email: privacy@efloww.info
  • Address: eFlow Ltd, 120 Transport Avenue, London, EC2A 4NE, United Kingdom
  • Phone: +44 20 7946 0958

You may also visit our Contact page for additional ways to reach us.